TikTok is introducing a new feature that permits them to cut down on the quantity of AI-created videos appearing in their streams. This move comes as the company revealed that it currently hosts more than 1 billion AI-generated clips.
Testing and Rollout
The update is being tested over the following weeks before a widespread rollout. This advancement aligns with a increase in content created by AI, spurred by new video-generation tools.
AI Content on Other Platforms
Recent reports that approximately 10% of the fastest-growing content creators on a popular video site exclusively feature content made by AI. A large amount of this material is deemed low-quality AI content, a term for poor-quality, factory-style content that is typically illogical or bizarre.
“We know from our community that many people like content made with AI tools, from digital art to science explainers, and we aim to offer the community the power to increase or decrease of that, based on their own likes,” stated a company executive.
Volume and Proportions
TikTok announced that there are currently 1.3 billion videos on its app labeled as made with AI. In total, more than 100 m videos are submitted to the app each day, making AI content a relatively small percentage of its total content library.
How to Adjust Settings
Users will be able to limit or boost the level of AI-generated videos they view by opening the “manage topic” feature in the platform and picking AI-made media. Additional categories that currently be modified under the setting encompass politics, clothing, cosmetics, and choreography.
Platform Guidelines
The platform’s rules require users to tag “realistic” AI-generated content, and it forbids harmful AI impersonations of public figures or crisis events. Any realistic AI-generated clip that is without a tag can be taken down under its community policies.
Furthermore, the service will from now on add an AI-generated watermark to content created with its proprietary AI systems, or detected by an cross-platform project for spotting content made by AI. This action is designed to help prevent users from attempting to evade the tagging system.
AI Literacy Programs
TikTok is additionally introducing a $2 million AI literacy fund for experts and organizations to produce informative material about responsible artificial intelligence. This project will assist charitable organizations dedicated to educating coding and technology.
Platform Protection
The video-sharing app has supported its content review process, following debate over plans to lay off hundreds of safety staff in the UK. TikTok is planning to reduce a significant number of roles in its trust and safety team in London, with worker representatives and digital protection specialists raising concerns that humans are being replaced by automated systems.
A company official stated that human moderation would continue to be important, but automated tools can protect employees by removing the most distressing content ahead of it is viewed by staff. TikTok announced a notable drop in shocking and graphic content handled by human moderators over the past year due to reliance on its AI tools.
“We think that it’s essential to balance people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we also think it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is the area in which a lot of the machine support is making a difference process content quickly.”
